Search Engine Optimisation:
How They Going to Find You? Ask for Directions.
You have the perfect website: eye-catching graphics, compelling, helpful text, mistake-proof navigation, and trust builders on every site page. Problem is, no one stops by because no one knows your website is there.
A professional website is made up of the site skin – the website humans see – and the underlying code that creates the site skin – the code that’s crawled by search engine spiders.
Think about your own search habits. Looking for a new bicycle? Google “bicycle” and the website that best serves your needs appears on page 1 of Google’s SERPs – search engine results pages, where you want your website to appear. Why?
If your website is buried on page 32 of Google SERPs, your website is invisible. When was the last time you drilled through 32 pages to find a retail outlet for bicycles? Page 1 or 2 of SERPs creates eCommerce success.
Page 32 of SERPs creates heartache and stress.
SEO Plain and Simple:
Ask Digital Marketing Takes the Techno-babble Out of SEO
The objective of any search engine is to deliver results relevant to the keywords users enter into the search box. Results – links to websites – are ranked by the search engine by relevance. If you’re searching for a bicycle shop in the Manchester metroplex, you don’t want to see search results for airlines in the U.S.
Relevance, and page rank (PR), are determined by a complex, “eyes-only” algorithm – a mathematical formula that contains both positive and negative ranking factors.
Search engine bots routinely crawl websites to determine the relevance of each site based on keyword frequency and distribution, quality of content, number of inbound links – a range of factors kept under lock-and-key over at Google, Yahoo, and Bing HQ.
Search engines deliver objective results based on what bots find, and index within the search engine database. If your website ranks highly for relevance, you show up on page 1 of Google SERPs. And you see a LOT more organic site traffic.
If your site skin and code lack relevance, or worse, confuse search engine bots, your website is back there on page 32 of SERPs, and no one is looking THAT deep to ever find you. POOF: you’re invisible.
ASK: All About Bot Talk
- What are the positive and negative ranking factors of the latest search engine algorithms? What’s keyword stuffing and does it work? (Not since 1998, actually, but let’s talk).
- Search engine optimisation isn’t some magic fairy dust that you sprinkle on a completed website. SEO is foundational to page rank and site traffic. Example?
- A site map, using HTML code, is perfect for humans. However, a second site map, written in XML code, simplifies crawling for bots, ensuring faster, more accurate, more detailed indexing within each search engine’s database.
- Do you change website text often? Ask will instruct search engines to crawl daily for the latest menu options, or special sales on products.
- We speak bot talk, and we know what they like to see on a well-designed, functional website that furthers the search engine user’s query, even if it’s not on your site.
- Search engines give credit for helping their users on quests, even if the solution isn’t on your website. Links to related, helpful sites make search engine spiders happy.
- From ease of use to interactivity that creates visitor interest, search engine optimisation provides the road map that directs visitors to your online business presence.
ASK Us About SEO
If you’re just starting to build out your site, call Ask Digital Marketing for some helpful advice to gain the attention of search engine bots.
And if that expensive, beautiful website you launched five years back is collecting pixel dust for lack of traffic, time to optimise for improved page rank.
At Ask Digital Marketing, we speak fluent SEO to rank your site higher and higher on search engine results pages.
ASK all about SEO.